Enterprise Application Development
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Local Marketing Automation Software
Client
Our client is based in the Rocky Mountain region of the United States, a market leader in providing advanced technology based solutions for the advertising industry. Naico was their primary technology partner since the early days of the company, and we built multiple web based SaaS applications on different technology platforms. This case study presents one of the solutions we built for the client.
Business Challenge
Our client, a leading solutions provider in the advertising industry, wanted to build a system for National Franchisers that give complete control on local franchisee marketing by centralizing the management and implementation of all local marketing activities.
Naico’s Solution
Naico built a SaaS based local marketing automation system, that allowed national brands to own the brand strategy and tactics, while allowing their local affiliates (channel partners, distributors, and franchisees) to strengthen their message by easily integrating localized data—resulting in highly targeted, better-performing campaigns and increased affiliate adoption. Also the national brands receive comprehensive and aggregated analytics and reporting for all local markets and mediums.
Business Benefits
The Local Marketing Automation solution enables easy, inexpensive, and creative customization of advertising materials for distributed marketers that is always consistent with national brand guidelines.
